TERRY FARRELL FIREFIGHTERS FUND OF CALIFORNIA

#1 Bourbon Maker Champions

America's Firefighters for their "Stuff Inside"

Deerfield, Ill. (March 5, 2009)

Beam Global Spirits & Wine, Inc. [Fortune Brands, Inc. (NYSE:FO)], a global leader in premium spirits, and Jim Beam® Bourbon proudly announce their renewed support of The Terry Farrell Firefighters Fund, which is committed to helping firefighting "brothers" across America.

Since 2005, Jim Beam, the world's number one selling Bourbon, has developed a specialty bottle label annually to raise awareness for the non-profit organization, which supports firefighters and their families with educational, medical and equipment needs. Jim Beam has raised a total of $200,000 for the fund and aims to increase that donation by $100,000 in 2009 with an expanded program throughout the U.S.

"We're honoring firefighters across America for their commitment to keeping our neighbors safe and rising to the call of service in times of need," said Kelly Doss, senior director of bourbon and whiskeys, Beam Global. "Jim Beam is committed to the integrity and character of the Bourbon inside the bottle and champions these same qualities in others. The Terry Farrell Firefighters Fund exemplifies the ‘Stuff Inside' and we are delighted to partner with them for our fifth consecutive year."

The iconic Bourbon brand will distribute over 36,000 cases of Jim Beam bottles with the specialty label – representing a six-fold increase in cases from the previous year. Jim Beam will also expand the reach of its initiatives from the Northeast region to 22 states across the nation, hosting events in various markets to directly support local fire stations. In addition, the brand will be present at firefighter trade shows in San Diego, Indianapolis and Baltimore, to raise awareness of the Terry Farrell Fund.

The Terry Farrell Fund was established in memory of Terry Farrell, a member of Rescue 4/FDNY and chief of the Dix Hills Volunteer Fire Department, and the 342 other firefighters who perished on September 11, 2001 in the World Trade Center attacks. The organization honors these modern day heroes by donating unused firefighting equipment to underfunded fire stations and providing scholarships and additional services to the children and families of active, retired and fallen firefighters across the nation. For more information, please visit www.terryfarrellfund.org.

Watch more about the Terry Farrell Firefighters Fund and their partnership with Jim Beam at JimBeam.com!

The 2009 Terry Farrell Firefighters Fund-labeled bottles with specialty aluminum caps will be available in May 2009 and offered in 750ml and 1L packaging.

Jim Beam is committed to social responsibility and advises legal purchase age consumers to drink smart®. With a newly revamped website, drinksmart.com, Beam Global aims to educate legal purchase age consumers on how to make responsible choices about alcohol.

 2009 4th Edition Label